Is content still king?

Whether you are a small business, large enterprise, non-profit, or politician running for office, the success of your organization is highly dependent on the content your company produces. That is why it is crucial to create quality content that is consistent with your brand voice.

  • In the last five years, social media use has increased by 66% among seniors, reaching 45% overall. (Pew Research)
  • Email campaigns (87%) and educational content (77%) are the top content marketing techniques used by B2B marketers to engage their audiences.
  • People interact with brands twice as often on mobile than anywhere else. (Think With Google)

Your content can take many forms, including blog posts, videos, email newsletters, and podcasts. Video is the most-effective format of content. 66% of people say they prefer to watch a short video to learn about a product or service. 18% would rather read a text article or post. (Elite Content Marketer)

This is especially evident in how TikTok has taken over the world, with many users choosing short-form straight-to-the-point videos. By the way, the platform gives an enormous amount of brand discovery opportunities for businesses and helps build strong organic awareness ultimately impacting your customer acquisition efforts and your bottom line.

Just about anything can be content. To be effective, your content needs to be:

  • Useful
  • Interesting
  • Trustworthy

Your content can be entertaining, educational, or both. But at its core, it needs to bring value to the user. The format you use to present your content should draw viewers’ attention and keep them engaged.

According to Mr. Beast, to beat any algorithm you need two things: people clicking and people watching. Ask for feedback and make sure both factors are optimized.

And lastly, double-check your sources. The information you share needs to be relevant and supported by evidence. Remember, trust is the currency the world is built on.

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