Content marketing seems to be the only marketing that truly works these days. That being said, influencer marketing is one of the hottest topics. And it's not surprising.
Influencer marketing is a form of content marketing that focuses on using thought leaders, educators, and entertainers to drive your brand's awareness and user action. It is often seen as a more authentic and trustworthy communication compared to traditional advertising. Instead of selling, it feels like a personal recommendation from someone you know and respect. Thus, a higher trust factor producing tangible results.
The latest influencer marketing statistics by Influencer Marketing Hub illustrate that 9 out of 10 marketers consider working with influencers to be an effective marketing strategy. A whopping 93 percent of marketers and agency professionals use Instagram posts to promote their influencer campaigns (Linqia, 2021).
When working with influencers, keep in mind a few things:
Influencer marketing can be a great way to reach new customers and grow your business. Just make sure to do your homework, stop thinking “money fixes everything”, be mindful and easy to work with.
Reach, engagement rate, and content quality will determine the price. You can expect to pay anywhere from $100 to $100,000 per post.
Dwayne Johnson, for example, is one of the highest-paid Instagram influencers, earning millions of dollars per post. (USD$1,015,000 per post)
Keep in mind that the most effective marketing activity you could do is to create content in the true sense of this term. Don’t sell. Don’t expect anything in return. Just create content at scale that is useful to your users. Be patient and watch great things starting to happen.
Let’s talk more about content marketing in our future insights.
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